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        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
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          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="37396">
                <text>Book of Fishes (National Geographic)</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="37397">
                <text>John Oliver La Gorce (editor)&#13;
Murayama Hashime (artist)&#13;
Photo-Art Commercial Studios (photographer)</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="37398">
                <text>1958&#13;
25.3 x 17.0 cm&#13;
QL 625 B66 1958</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="37513">
                <text>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Literary scholar &lt;/span&gt;&lt;a href="https://www.upress.virginia.edu/title/3806" target="_blank" rel="noopener"&gt;&lt;span style="font-weight: 400;"&gt;Stephanie L. Hawkins&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt; explains that, “as one of the world’s most widely recognized distributors of global images, &lt;/span&gt;&lt;i&gt;&lt;span style="font-weight: 400;"&gt;National Geographic &lt;/span&gt;&lt;/i&gt;&lt;span style="font-weight: 400;"&gt;has filled an important role in what Arjun Appadurai has termed the global mediascape” by circulating knowledge about distant lands and peoples among their readers (9). &lt;/span&gt;&lt;span style="font-weight: 400;"&gt;The National Geographic's&lt;/span&gt;&lt;i&gt;&lt;span style="font-weight: 400;"&gt; Book of Fishes &lt;/span&gt;&lt;/i&gt;&lt;span style="font-weight: 400;"&gt;attests to this role by demonstrating how the National Geographic brand extended beyond the well-known magazine, first published in 1888, to offer stand-alone reference books and, in the twenty-first century, &lt;a href="https://www.nationalgeographic.com/" target="_blank" rel="noopener"&gt;web content&lt;/a&gt;.&amp;nbsp; &amp;nbsp;&lt;/span&gt;&lt;/p&gt;&#13;
&lt;p&gt;&lt;i&gt;&lt;span style="font-weight: 400;"&gt;The Book of Fishes &lt;/span&gt;&lt;/i&gt;&lt;span style="font-weight: 400;"&gt;combines text with colour photographs and reproductions of paintings, demonstrating the ease with which different media could be printed side-by-side in the twentieth century. From the 1950s up until 1978, National Geographic employed &lt;/span&gt;&lt;a href="https://vimeo.com/78230375" target="_blank" rel="noopener"&gt;four-colour process letterpress&lt;/a&gt;&lt;span style="font-weight: 400;"&gt; to print their images. By 1958, when this book was published, it was no longer remarkable to include photographs in a reference book, as it had been in publications like &lt;/span&gt;&lt;span style="font-weight: 400;"&gt;Charles Darwin’s &lt;/span&gt;&lt;a href="https://omeka.library.ualberta.ca/exhibits/show/photograpies/item/3145"&gt;&lt;i&gt;&lt;span style="font-weight: 400;"&gt;Expression of the Emotion in Man and Animals&lt;/span&gt;&lt;/i&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt; (1872) or &lt;/span&gt;&lt;em&gt;&lt;a href="https://omeka.library.ualberta.ca/exhibits/show/photograpies/item/3040"&gt;Hoofs, Claws and Antlers of the Rocky Mountains by the Camera&lt;/a&gt;&lt;/em&gt; (1894).&lt;/p&gt;&#13;
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;A full scan of a 1961 edition of &lt;em&gt;The Book of Fishes&lt;/em&gt; is available through the &lt;a href="https://archive.org/details/bookoffishesbett00nati" target="_blank" rel="noopener"&gt;Internet Archive&lt;/a&gt;. The&amp;nbsp;copy included here forms part of Bruce Peel Special Collections' &lt;a href="https://bpsc.library.ualberta.ca/collections/bruce-p-dancik-collection-of-angling-books" target="_blank" rel="noopener"&gt;Bruce P. Dancik Collection of Angling Books&lt;/a&gt;.&lt;/span&gt;&lt;/p&gt;</text>
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