Rita Martin was invented in 1938 as a corporate character for Robin Hood flour, which by the time of this book’s publication was milled in Calgary, Moose Jaw, Saskatoon, and Humberstone, Ontario. With a name equally pronounceable in English and…
Contents: Robert Stanley, cover; Arman Fernandez- Tortured Color; Paul Bergtold- Concept Bergtold; John Cage- Diary: How to Improve the World (you will only make matters worse) continued 1968; Hollis Frampton- Phenakistiscope; On Kawara- 100 Year Old…
Francis Atherton Bean, owner of the International Milling Company, purchased a Moose Jaw flour mill in 1908 and renamed it Saskatchewan Flour Mills. Of the company’s four flour brands, Robin Hood, marketed for domestic use, soon became an…