The Jell-O Girl at Lake Louise

Jell-O Company - [1925?]

First introduced in the United States in 1897, Jell-O initially struggled to find a market, so in 1904, the company introduced the “Jell-O Girl.” She was based on four-year-old Elizabeth King, the daughter of one of the advertising agency’s artists, and her image appeared in ads, booklets, billboards, and package inserts (Wyman 16–18). This insert belongs to a North American series, in which the Jell-O girl also visits Niagara Falls, Quebec, Ottawa, the Hudson, Mammoth Cave, Lookout Mountain, the Grand Canyon, the Spanish Mission at Capistrano, Catalina Island, Yosemite, and the Pueblo in Taos. On her other travels, the Jell-O girl saw India, China, Romania, Italy and Belgium, among other countries. She was accompanied on her trip to Lake Louise by her mother and her pet parrot, Polly. The card also contains recipes for “Plum Pudding,” “Horseradish Relish,” and “Spanish Jell-O Salad,” made with lemon Jell-O, cabbage, celery, pickle, and pimentos, and served on lettuce with mayonnaise dressing.