Hoffman's Novelty Circus

photographer unknown

[1943]
106.7 x 35.8 cm
FC 3234.2 P732 PE000407

This poster promoting Hoffman’s Novelty Circus provides an example of the halftone process used in advertising. Notice the grid pattern across the surface of the image, showing how dots were printed closer together or further apart to achieve different gradations of grey. 

This album is part of the Prairie Ephemera Collection housed in Bruce Peel Special Collections.

Citation

photographer unknown, “Hoffman's Novelty Circus,” Bruce Peel Special Collections Library Online Exhibits, accessed May 7, 2024, https://omeka.library.ualberta.ca/items/show/3044.